• Illustration
  • Design
  • About
  • Store

Dan Zhou

  • Illustration
  • Design
  • About
  • Store

We all have bad habits. Habits that we’ve had for years that we’re trying to kick. Mine is waking up in the morning and immediately checking my phone.

Problem Statement

I decided I explore the problem of habit building / rebuilding.

Research

I became interested in the topic a few months back, and started reading a little bit about how habits work. And here’s what I learned:

Definition

A habit basically happens when a conscious decision to do something becomes an automatic behavior. 40% of actions people perform each day aren’t actual decisions, but habits.

Habit Loop

Here is how a Habit Loop works: 

  • First there is a cue, a trigger that tells your brain to go into auto pilot, or habit mode.

  • Then there is the routine, which is the act itself.

  • Finally, there is a reward, which helps your brain figure out if this particular loops is worth remembering for the future.

  • Overtime, this loop becomes more and more automatic. And eventually, a habit is formed.

There are a few known strategies for building habits:

  • Start small: Repeat a tiny habit daily

  • Focus on one habit at a time

  • Remove barriers: have everything you need at hand

  • Stack habits: build new routines onto old ones (floss)

Feature Brainstorm

My initial plan was to directly turn the habit loop and strategies into features for the app.

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But first, I researched my potential competitors.

First iteration was just about packing all these features into the app.

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I then rapid-prototyped some possible user flows based on the features I came up with.

I then did some interviews. A common thread in the interviews was this idea of accountability — it is super helpful in keeping people on track

So I went back to the app and brainstormed some social features — to make the app into something that’s a little more about challenges between friends. And bring some of that competitiveness and social pressure into habit building.

User Flow

I then updated the user flow to what became the MDP (Minimum Desirable Product).

MDP preview: Loading screen (left), "Add a challenge" screen (middle), and Home screen (right).

The MDP demo video above previews the onboading flow:

  1. Add a challenge

  2. Swipe to complete

  3. Drag for options

  4. Track a challenge

Next steps are to further test this prototype with potential users. Please stay tuned! 

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