Rivian was preparing to unveil its next generation of electric vehicles—R2, R3, and R3X—in its first keynote-style launch event. Working closely with the CEO and cross-functional teams, I creative-directed the keynote event experience from beginning to end.

Storyboards I imagined and created became the primary tool for shaping the production. Rather than polished presentation boards, they were designed to be simple, flexible, and easy to revise. Over the course of the project, they evolved through more than twenty versions as the story, timing, and production details continued to develop.

By mapping every beat of the event—from major reveals to transitions measured in minutes and sometimes seconds—the boards gave design, production, video, and executive teams a shared blueprint. They became a way to visualize the experience, align hundreds of moving parts and stakeholders, and make decisions long before anyone stepped on stage.

When the event finally went live, it unfolded almost exactly as it had been imagined in those storyboards.

Client:
Rivian / RJ Scaringe

Role:
Creative Director
Designer
Illustrator

Worked with CEO and teams across the company to creative direct a 90-minute keynote announcing product news for the year.

Client:
Meta / Mark Zuckerberg

Role:
Creative Director

Production Partners:
Kathryn O’Kane (Director)
Brand New School (Use Case Film)

90-minute film created to announce the rebrand of the company from Facebook to Meta, and to introduce to the public the concept of the Metaverse.

Client:
Meta / Mark Zuckerberg

Role:
Creative Director

Production Partners:
Ridley Scott Associates
Psyops
Glassworks

On June 28th, Facebook completed the first successful flight of Aquila — our solar-powered plane that will beam internet to remote parts of the world and eventually break the record for longest unmanned aircraft flight. We created a patch and a poster that commemorated the milestone.
 

Role on Project:
Art Direction & Design

Created the visual identity for Facebook’s annual event, extending the system across the exhibition and keynote halls, as well as the keynote presentations themselves. Worked closely with the CEO on his keynote and managed a team of designers supporting other executive presentations.

Client:
Meta / Mark Zuckerberg

Role:
Art Director

Team:
Elizabeth Gilmore (CD)
Jeff Daley (AD)
FN Tech (Event Production Partner)

As a part of the Creative Services team at Facebook, I work with writers, video producers and other designers to help executives craft memorable stories and experiences.

Projects Include:
F8 (2014 – 2016)
Oculus Connect (2014 – 2016)
Mobile World Congress with Samsung (2016)
Company All Hands

Designed and art directed Facebook’s first Community Standards website, publishing the company’s decision-making framework for content governance.

Client:
Facebook Global Policy

Role:
Designer
Art Director

Team:
Matt Stevens (Art)
Ruchika Hodel (Global Policy)
Facebook Front End Development

Small Wins is a project that I came up with and worked on for a UX Design Course at General Assembly. I created this product to solve the problem of starting and sticking with habits.

Role on Project:
User Research
Competitive Research
Wireframes
UI / Visual Design
Branding
Prototyping
 

A Report on Global Internet Access, a new study by Internet.org examines the current state of global internet connectivity and takes a close look at who’s connected, who’s not and why.

The paper uses existing data from the world’s leading sources on connectivity and incorporates our own new findings to examine internet penetration and barriers to further growth. 

Work completed during employment at Facebook.

Role on Project:
Art Direction
Design
Illustration

For my undergrad thesis project, I designed a map directory for the Student Center at San Francisco State University.