Rivian was preparing to unveil its next generation of electric vehicles—R2, R3, and R3X—in its first keynote-style launch event. Working closely with the CEO and cross-functional teams, I creative-directed the keynote event experience from beginning to end.
Storyboards I imagined and created became the primary tool for shaping the production. Rather than polished presentation boards, they were designed to be simple, flexible, and easy to revise. Over the course of the project, they evolved through more than twenty versions as the story, timing, and production details continued to develop.
By mapping every beat of the event—from major reveals to transitions measured in minutes and sometimes seconds—the boards gave design, production, video, and executive teams a shared blueprint. They became a way to visualize the experience, align hundreds of moving parts and stakeholders, and make decisions long before anyone stepped on stage.
When the event finally went live, it unfolded almost exactly as it had been imagined in those storyboards.
Client:
Rivian / RJ Scaringe
Role:
Creative Director
Designer
Illustrator
90-minute film created to announce the rebrand of the company from Facebook to Meta, and to introduce to the public the concept of the Metaverse.
Client:
Meta / Mark Zuckerberg
Role:
Creative Director
Production Partners:
Kathryn O’Kane (Director)
Brand New School (Use Case Film)
90-minute film created to announce the rebrand of the company from Facebook to Meta, and to introduce to the public the concept of the Metaverse.
Client:
Meta / Mark Zuckerberg
Role:
Creative Director
Production Partners:
Ridley Scott Associates
Psyops
Glassworks
On June 28th, Facebook completed the first successful flight of Aquila — our solar-powered plane that will beam internet to remote parts of the world and eventually break the record for longest unmanned aircraft flight. We created a patch and a poster that commemorated the milestone.
Role on Project:
Art Direction & Design
Small Wins is a project that I came up with and worked on for a UX Design Course at General Assembly. I created this product to solve the problem of starting and sticking with habits.
Role on Project:
User Research
Competitive Research
Wireframes
UI / Visual Design
Branding
Prototyping
